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Read the latest features and articles from global brand implementation specialists Principle.

Exploring the Retail Design Expo 2015

Exploring the Retail Design Expo 2015

Principle Add New BMW i8 Sports Car to Company Fleet

Principle Add New BMW i8 Sports Car to Company Fleet

Interview with Andrew Tullie, Head of Business at BMW Soper of Lincoln

Interview with Andrew Tullie, Head of Business at BMW Soper of Lincoln

Principle Deliver Event Branding for European Athletics Team Championships

Principle Deliver Event Branding for European Athletics Team Championships

Formula 1 British Grand Prix - 50th Anniversary Celebrations

Formula 1 British Grand Prix - 50th Anniversary Celebrations

Exchange Station Win BCO Workplace Fit-out Award

Exchange Station Win BCO Workplace Fit-out Award

Principle Lead Sponsors of 2014 Transform Awards

Principle Lead Sponsors of 2014 Transform Awards

London Stock Exchange choose Principle as inspirational company

London Stock Exchange choose Principle as inspirational company

Principle implements dealership platforms for high-profile car launch

Principle implements dealership platforms for high-profile car launch

Principle makes innovative ‘word wall’ for ITG office fit-out

Principle makes innovative ‘word wall’ for ITG office fit-out

Principle enjoys sports event signage success

Principle enjoys sports event signage success

All systems go for British round of MotoGP!

All systems go for British round of MotoGP!

Spectacular retail displays for John Lewis

Spectacular retail displays for John Lewis

Principle appointed as retail brand implementation agency to leading global carmaker

Principle appointed as retail brand implementation agency to leading global carmaker

Principle clients achieve Superbrand status

Principle clients achieve Superbrand status

Principle hits the heights with spectacular signage for Barclays

Principle hits the heights with spectacular signage for Barclays

Principle Brand Financing - a new approach to franchise funding

Principle Brand Financing - a new approach to franchise funding

Principle implements branded building ‘wrap’ for GE

Principle implements branded building ‘wrap’ for GE

Principle reach new heights with bank signage

Principle reach new heights with bank signage

A truly global brand implementation project for Towers Watson

A truly global brand implementation project for Towers Watson

120 sites in 60 countries - one weekend to change everything!

120 sites in 60 countries - one weekend to change everything!

7 Rules of Brand Implementation

7 Rules of Brand Implementation

Global brand implementation for Barclays' high end business centres

Global brand implementation for Barclays' high end business centres

Full interior fit-out for world's local bank

Full interior fit-out for world's local bank