Front of House in United Kingdom - https://t.co/GsHFECp0u6
At the event, over 150 exhibitors showcased ground-breaking products and ideas designed to push the boundaries of retail for businesses and consumers.
The dramatic shift in the way customers expect to interact with retail (from transactions to conversations) alongside the growth of online shopping, has led the industry to re-evaluate the function of the physical store environment.
We were treated to a series of illuminating talks by important figures in the retail world. They revealed the secrets to their success and discussed some of the best ways to create a brand identity and drive sales as part of the holistic customer journey.
It was clear from the talks that retail design has a more central role to play in business and brand strategy. It is no longer considered a distinct activity, but more as an integral part of the holistic brand experience.
Here are some of our highlights:
1. Critical Campaigns
Mike Bradshaw, in-store marketing manager at Boots, shared all the inside knowledge from the major high street retailer’s highly successful Christmas 2014 campaign.
He revealed how the company worked with a brand implementation team to roll out its festive campaign in a very tight timeframe.
Complex fixtures were installed in hundreds of stores in just a few weeks, demonstrating that watertight planning is key to successfully implementing a large scale, time-critical campaign of this nature.
2. Brand Identity
The team at Your Studio also gave an interesting look into the inner workings of their brand design agency, showing how their team fuels brand creativity with insights and research. The perfect combination, we think you’d agree? We loved their thoughts on the next big things in brand identity, including the great new Agender campaign by Selfridges.
3. Creating Co-creation
This was really exciting. We learned that hyper-personalised retail experiences, which link the in-store environment with the digital world, are on the rise.
Inviting consumers to create and influence content can be extremely important in the social age. It’s good to know that brands which engage in meaningful interactions with their customers in physical and virtual spaces can forge a long-term, emotional relationship.
From interactive fixtures and fittings, installations and revolutionary products, many exhibitors showed just how much change the physical retail world is undergoing to immerse consumers into brands like never before.
We don’t know about you, but we’re extremely excited to be a part of what the future of retail holds.