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Principle Add New BMW i8 Sports Car to Company Fleet

Principle Add New BMW i8 Sports Car to Company Fleet

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The Head of Business at BMW Soper of Lincoln, Andrew Tullie, alongside representatives from BMW UK - Network Facilities Project Manager Bob Charman and EPoS Project Implementation Manager Aoife Bullingham - handed over the keys to one of their just launched i8 sports cars to Paul Shilling, Global Board Director of BMW’s brand implementation partner Principle, at a special event recently.

Principle is one of the first companies in the UK to have both the i8 and a number of i3s as fleet cars, reflecting the brand implementation specialist’s global relationship with the prestigious car brand. In fact it is intended that the new i8 will become a pool car, ensuring that more members of the Principle team get to experience this revolutionary car.

In 2012 BMW appointed Principle to manage the global rollout of their Future Retail dealer showroom concept, which was then followed in 2013 by the installation of display platforms for the new BMW i range in retailers around the world.

In addition to the implementation of the branded platforms, Principle co-ordinated all the IT elements of the project, and all the related furniture, graphics, lighting and electronic equipment.

BMW Soper of Lincoln was one of the first BMW Centres in the UK to receive the BMW i showroom infrastructure, and it has proved to be a huge success for the Lincoln-based retailer with sales currently standing at 21 i3s and 12 i8s. Head of Business Andrew Tullie believes the introduction of the BMW i range is hugely important and “is a clear demonstration of how BMW excel at pushing boundaries and are at the forefront of the latest developments in the auto industry”. 

Andrew was equally impressed with Principle and the service they continually receive from the brand management and implementation company. “It is a great experience to work with the Principle team and take advantage of their knowledge of both the automotive industry and other retail environments, especially when planning and implementing our customer contact centre and the BMW i showroom infrastructure. From the moment we ordered to installation, the process was seamless.”

To date Principle has implemented the Future Retail showroom concept and BMW i display platforms in BMW Centres across 30 countries, and will continue the rollout to new territories, as the premium carmaker launches the electric car range around the world.   

In order to ensure the highest level of service to BMW, Principle has invested heavily with a new office in Munich, close to BMW headquarters, and have employed new members of staff to service the account.

Paul Shilling said: “Our expertise in managing international implementation programmes for global brands, experience in the automotive industry, and innovative approach to delivering projects mean we are uniquely well positioned to deliver the quality standards required for a prestigious client such as BMW.

“We are proud to count BMW as one of our truly world-class clients, and developing a strong relationship with such a global brand, the National Sales Centres and the individual BMW Centres, has had a significant, and positive, impact on our business.”   

Read the BMW i branded platform case study here.

Principle was also featured in the Winter / Spring issue of BMW's Corporate News Magazine (page 12). Click to download a copy of the magazine here.

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Representatives from Principle, BMW UK and BMW Soper of Lincoln.
Bob Charman, BMW UK; Paul Shilling, Principle and Andrew Soper, BMW Soper of Lincoln with the i8.
The BMW i8 which will become a pool car at brand implementation specialist Principle.
Principle is brand implementation partner to BMW around the world.
The company also have a number of BMW i3 vehicles as part of their fleet.
The BMW i branded platform which Principle have installed in 30 countries to date.
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