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Principle appointed as retail brand implementation agency to leading global carmaker

Principle appointed as retail brand implementation agency to leading global carmaker

13/10/2014 09:21

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International brand implementation specialist Principle has been selected by premium German car manufacturer BMW to manage and implement the global rollout of its Future Retail dealer showroom concept.

The sole supplier agreement will see UK and USA headquartered Principle manage and implement the interior rebranding of the BMW and MINI dealer networks around the world.

The project encompasses the worldwide management and tracking of the new showroom furniture, marketing communication elements, IT and training. Principle will provide global and national sales company level project management resources, alongside warehousing and logistics, and installation services for the changes to the dealer showrooms.

Included within the rollout of the interior concept, Principle will be responsible for the on-going implementation of marketing communications updates at the dealerships.

The project will be managed using Principle’s custom designed, brand implementation management portal, which provides real-time data showing the progress and status of each dealer, while tracking the brand assets being deployed.

Paul Shilling, Principle’s Managing Director, said: “Principle’s global presence and capabilities, experience of managing international projects for major brands and innovative culture means it is uniquely well placed to deliver everything required for this exciting new project.” 

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Principle will supply interior furniture and marketing communication components to BMW dealerships.
Principle will implement the BMW brand at showrooms around the world.
Principle will use its brand implementation management portal as part of the project.
Principle is a specialist in international brand implementation for the automotive industry.
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